Posts Tagged ‘on-page optimization’

Bounce rate, basically, means the percentage of single page visits or the visits in which the visitor leaves your website from the landing page.  The percentage exposes the number of visitor who arrived at your website but bounced out of your site.  There are various reasons why the visitor bounces out of your site like may be he didn’t like the page, the page took long to load, maybe he found the page not really informative or he got exactly what he was looking for.

Well, whatever the reasons might be, one would always want their visitors to scroll over their site and reduce bounce rate of their site, especially on a blog where you would have excerpts on the home page. A high bounce rate means less visitors and low conversions.



Website is the most vital tool for any company in the world to build its online reputation and market its products or services.  It is very important to have a well presented and effective website, an asset to the business, which will pay you higher.  The website gives you additional benefits over the traditional modes of advertising and marketing.

In order to benefit from the website, it is crucial that the website is made effective and all the important aspects of website designing are done correctly.  For example. The website should be easily navigable, preferably with a 3-click-rule; should have a aesthetic appeal and should provide a clear message to its visitors.