Marketing is an important component for the success of business. Over the years, there have been various methods of marketing that have evolved in the corporate world. Most businesses look forward for cost-effective marketing strategies to gain high ROIs. Besides the traditional marketing methods, the world has moved over to the online marketing methods, since it is cost-effective and helps you brand your name. Social media marketing is an integral part of online marketing that can benefit the business in various ways if used in right sense.