2011 in review

Posted: January 2, 2012 in Corporate

The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.

Here’s an excerpt:

A New York City subway train holds 1,200 people. This blog was viewed about 3,700 times in 2011. If it were a NYC subway train, it would take about 3 trips to carry that many people.

Click here to see the complete report.

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Guest blogging is the new trend in the world of blogging to gain visibility over the internet.  Most of the bloggers in today’s world are looking forward to promote their blog, content and they are using the means of guest blogging to accomplish this.  Guest blogging, for all those who don’t know, basically means writing on someone else’s blog. Guest blogging helps you to built relations with other bloggers.

The next question in your mind would be why I should go for guest blogging.  To start with, if you have blog, how many people come to your blog? How many people know you? How many people realize you are a blogger? So if you are tired of these small number of people who know you, explore the break out with guest blogging that will spread your voice to many more over the internet.

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With the growth in the number of Facebook members, it is definitely the right time to make Facebook marketing strategy a part of you social media marketing strategy.  It is quiet obvious that the most of your prospect or customers would now have a presence on Facebook.  This is one of the prior reasons why most businesses are thriving to have Facebook presence and engage with their customers in order to generate traffic and leads for their businesses.

Having this concept in mind, most businesses adopt Facebook marketing strategy to create their presence and engage their customers and to brand their products or services in a larger market. In order to get Facebook marketing strategy for business executed in the right direction, I have made an attempt to list below all things you must consider Facebook marketing best practices

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Bounce rate, basically, means the percentage of single page visits or the visits in which the visitor leaves your website from the landing page.  The percentage exposes the number of visitor who arrived at your website but bounced out of your site.  There are various reasons why the visitor bounces out of your site like may be he didn’t like the page, the page took long to load, maybe he found the page not really informative or he got exactly what he was looking for.

Well, whatever the reasons might be, one would always want their visitors to scroll over their site and reduce bounce rate of their site, especially on a blog where you would have excerpts on the home page. A high bounce rate means less visitors and low conversions.

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Twitter is the perfect platform to keep you updated with the latest happenings in your industry, market or domain.  You would be able to trace what people are talking about, the buzz of the industry, trends, and insights to build your business.  Twitter helps you to stay connected with the world in real-time.

Twitter has more beneficial to business over FaceBook, LinkedIn, blogs and other social networking sites. One of the reasons Twitter is so popular is due to its flexibility to support many other existing technologies and business strategies.  The benefits of using twitter for business listed below would be leveraged by most of the businesses that are active on the social media platforms.  Twitter would give you a priceless way to share your content and get connected with the world.

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Website is the most vital tool for any company in the world to build its online reputation and market its products or services.  It is very important to have a well presented and effective website, an asset to the business, which will pay you higher.  The website gives you additional benefits over the traditional modes of advertising and marketing.

In order to benefit from the website, it is crucial that the website is made effective and all the important aspects of website designing are done correctly.  For example. The website should be easily navigable, preferably with a 3-click-rule; should have a aesthetic appeal and should provide a clear message to its visitors.

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One of my articles contributed to Rishabh Software blog as guest blogger. The article talks about the scope of gaming industry in India and the growth it will achieve in the near future.

The scope of Gaming Industry in India

The various modes of entertainment in India have always been watching movies, TV, listening music etc. The culture of gaming never existed in India. It is now that we see, that a potential market for games has emerged. This emergence can be attributed to the new generation which is not only acquainted but also equipped with digital media. More than 50 percent of the newer generation belong to the age group below 25 to 30, which makes it even more rife for gaming. Once the gaming industry in India completely develops, it will grow to be one of the best markets in the world.

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Social Media Marketing is becoming more an important tool that all companies can use to promote their business and, if implemented with traditional marketing, it contributes to the success and growth of your business. In order to succeed in social media and to attain business benefit from it, it is very necessary to have a social media marketing strategy in place.

Most strategies within the organization are same since they have the same objective and the goals; but social media marketing is a new concept of marketing that requires a better strategic planning to succeed as compared to the traditional marketing.

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Marketing is an important component for the success of business. Over the years, there have been various methods of marketing that have evolved in the corporate world.  Most businesses look forward for cost-effective marketing strategies to gain high ROIs. Besides the traditional marketing methods, the world has moved over to the online marketing methods, since it is cost-effective and helps you brand your name. Social media marketing is an integral part of online marketing that can benefit the business in various ways if used in right sense.

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Content is the most important aspect for any blog. Whether the content is used to rank the article or to spread awareness; It is very crucial to have the article posted in the correct method and to make sure all the elements of the article are posted correctly.  Below is a short list of checklist that I have prepared that would help you to rank better on search engines and will invite more readers to your site.

As you post your article, use this checklist to correct and enhance your blog article.  Creating a checklist for posting an article on your blog will help you inprove your habits of posting content and will help you reach a larger crowd of readers.

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